Katie Daisy started her life in a whimsical home surrounded by nature in the small town of Lindenwood, Illinois. Her mom carried art supplies in her purse and encouraged her daughter’s creativity, leaving Daisy with childhood memories like drawing on the back of restaurant placemats and exploring her mom’s wildflower gardens. “It was all sort of a fairy tale,” Daisy said. It wasn’t until high school that the creative teen took her first art class. For her final portfolio project, Daisy created black and white Tim Burton-esque greeting cards and had them printed at a local shop. Seeing her art on a finished product sparked something in Daisy, and she envisioned a life in which creating art could be a career.
Daisy set out to attend art school, applying to just one—the Minneapolis College of Art and Design. Her parents encouraged her to attend a state school with a lower price tag, so when Daisy was accepted into MCAD, she would attend completely on student loans. “We didn’t have any money growing up,” Daisy said. “But my folks have always really believed in me.” Daisy majored in illustration, taking classes in hand lettering, typography and eventually product design, a course that helped Daisy narrow in her vision for the future. She realized her art could be on not only cards and prints, but on anything, from aprons and mugs to shirts and décor.
After graduation, Daisy was encouraged to seek out a steady illustration position with an established company, which she almost did. Instead, in 2008, Daisy started an online shop on an up-and-coming platform for handmade and vintage goods called Etsy, which at the time had about 200,000 sellers. “I kind of got in there at the exact right time,” said Daisy, who owes much of her success to the website, which today has more than 5.2 million sellers and facilitates billions of dollars in sales annually. An early work of Daisy’s went viral on a couple mommy blogs, helping her shop, “thewheatfield” take off.
In the early days, Daisy did everything herself, including printing her work on an Epson printer at home and making frequent trips to the post office. Self-employed and able to travel, Daisy explored the United States, living in Asheville, North Carolina and Austin, Texas before landing in Portland. It was there she overheard people in a bar talking about Bend. Intrigued, Daisy did an online search for housing in Bend, typing in keywords like “clawfoot bathtub” and “exposed brick walls.” When an available listing in downtown Bend popped up, Daisy knew it would be her new home. “Bend has just been so welcoming,” Daisy said. “I’ve made the best group of friends ever, and I’ve never had such a close community of artists.”
Once settled in Bend, Daisy continued to grow her Etsy store, and soon began catching the attention of art directors from big brands like American Greetings and Hallmark. Today, many brands work with Daisy to license illustrations to use on particular products (such as greeting cards) for a set amount of time. These arrangements offer more exposure for Daisy’s art and a revenue stream outside Etsy, while allowing the artist to retain control of just how her illustrations are used.
With her Etsy store thriving, Daisy in 2016 published her first book, an illustrated field guide about nature called How to be a Wildflower. “It’s all about wanderlust and inspiration and finding yourself within the natural elements of the world,” said Daisy, who was working on the book while pregnant with her son Finn, now 7. The book became a New York Times bestseller. In 2021, Daisy released a companion book, How to be a Moonflower, exploring the mystery and magic of nighttime. Daisy said the book was fittingly created during a darker time in her life, which included a health scare and divorce. “It was the darkest year I’ve ever had, but I birthed a book out it, which is cool,” she said.
In the fall, Daisy was busy with some new projects, including a “Greetings From” mural series with fellow artist Karen Eland in partnership with Visit Central Oregon. Nearly fourteen years after starting her online shop, Daisy is grateful for the success she’s seen and proud that she’s able to support herself and family through her artwork. One day, Daisy hopes to open a small brick-and-mortar art shop and studio for the public to visit. For now, she works out of her own whimsical cottage on the outskirts of Bend near Tumalo. The inside is filled with antiques and murals of animals and nature and outside is a lush flower garden, much like the one Daisy remembers from her childhood.
Katie Daisy’s books and artwork are available locally at ju-bee-lee, The Workhouse, Dudley’s and Roundabout Books, as well as online at thewheatfield.etsy.com. Learn more about Daisy at katiedaisy.com.
