Formula for Wellness: Manuka Mana’s Superfoods Blend Nature and Heart
A conversation with Adam Short
In a pivotal life moment, Courtney Rebel and Josiah Alexander turned a brain injury into a life mission, one that led to the creation of their Bend-based startup Manuka Mana. A company dedicated to sharing the healing power of nature with the community, Manuka Mana produces functional supplements with two core power ingredients: Manuka honey from New Zealand and wild-harvested mushrooms grown in the Pacific Northwest. With an innovative approach to extraction, Manuka Mana’s elixirs, tinctures and honey offer healing properties based on tradition. Bend Magazine’s Adam Short spoke with Courtney about the origins of the family-owned business and how it captures the meaning of the Maori word mana—the energy that flows from the earth and is passed on from one to another. Here, read an abridged version of their conversation.
What fueled the creation of Manuka Mana?
Josiah suffered a mini-stroke caused by a few concussions he’d had when he was younger. We left his doctor’s appointment thinking, we have a two-month-old, Josiah is only 32, we cannot take their prognosis for an answer. He was a chef at the time, and I was working in the wellness industry. We decided to find something you can take every day that will help heal the brain, leading to a personal journey of discovery, reading as much as we could about the brain. We were particularly impressed with the research behind lion’s mane mushrooms.
Mushrooms seem to be at the forefront of wellness these days. Tell us about the benefits of lion’s mane and others in your products?
The National Institutes of Health alone has more than 1,000 published studies on the power of lion’s mane to regrow neurons and strengthen what is called the myelin sheath, the protective layer around the nerve cells. When you hit your head or even your tailbone, it can cause degradation of the myelin sheath. If not repaired, the damage can cause misfiring of the neurons. So, if you want brain power, lion’s mane is for you. If you need energy, go for cordyceps. And turkey tail, research has shown, helps people increase natural killer cells, even reducing side effects from chemotherapy and radiation. Reishi is a powerful anti-inflammatory which promotes healing, and chaga is packed with antioxidants which build your immune system.
That’s impressive. Can you share what makes Manuka honey different from other forms of honey?
Manuka honey has amazing healing components. Everyone in New Zealand has it in their medicine cabinets and uses it for everything, from eating straight off the spoon to putting it on a cut. It’s really good for healing the skin and wounds. In every hospital in New Zealand and Australia, Manuka honey is on all the Band-Aids. It has a factor called methylglyoxal (MGO), a similar compound to what’s found in hydrogen peroxide, making it a natural antibacterial, antifungal and giving it a digestive component since it kills bad bacteria in your gut. It is the world’s most powerful honey. Manuka is also an extremely clean honey. The New Zealand government carries out rigorous testing to protect the name and ensure it it is free of pesticides, herbicides, mold and heavy metals.
What is one of your favorite products?
The Reishi Defend tonic is an awesome one. It has a base of apple cider vinegar and Manuka honey blended with reishi mushroom, elderberry, propolis and a little bit of vanilla. Families love it because you can make mocktails–and kids love it! They’re getting a little treat, but also an amazing daily dose of immunity building. You can also pour it over warm water for tea or drink it straight as a little sipping shot to boost your immune system. Cycle it into your daily routine, and it’ll bring you joy.
Can you explain the mission behind Manuka Mana?
Josiah, who was born and raised in New Zealand, is our alchemist. He’s the kind of person who researches extraction late into the night and is always working on product development. We use ultrasound (soundwave) technology for our mushroom extracts to make them highly bioavailable, allowing people to actually feel the effects. Our mission is for people to know our products bring value to their lives, so we make sure they’re as potent as possible. Using Manuka honey, mushrooms and other healing ingredients from the earth, we formulate them into something life-enhancing and then pass them along. We harness the mana within the ingredients and share them with the community.
