Overlanding is as Much About the Journey as the Destination
Look out, Redmond. On June 27-29, 2025, the overlanders are converging. A Toyota Tacoma with 33-inch mud tires and LED lights on a custom bumper might crest the horizon. Behind it might be a Mercedes-Benz Sprinter Van with retractable awnings and skid plates to protect its underbelly. These vehicles are rigged to withstand rough terrain, and there’s plenty to explore—the United States has more public land than any other developed country in the world. [Photo above by Benjamin Edwards]
Around 17,000 overland enthusiasts and their rigs are expected to descend on the Deschutes County Expo Center for the Overland Expo PNW, a weekend dedicated to off-road adventures. Imagine an off-camber, log-jammed driving course, a backcountry-specific culinary pavilion, more than 300 gear exhibits and demonstrations, educational workshops, and 1,000-plus campers all in one place.
The term “overlanding” originated in Australia, originally referring to moving cattle across long distances. Today, this concept has evolved to mean self-sufficient vehicle travel, where the odyssey of traveling is itself the destination. The trend gained momentum in part when Jeep Wrangler fanatics began developing backcountry modifications. Then, during the COVID-19 pandemic, overlanding exploded as people leaned heavily into outdoor recreation and wanted to work remotely, as in faraway forests, canyons or beaches.
“For many people the term overlanding means you have to drive a specific kind of tricked-out rig, but shorter adventures with smaller vehicles can still be overlanding,” said David Kerstan, a marketing specialist at Overland Expo. “I like to define overlanding as using a vehicle to get to a place to do a thing, from expeditions in the outback to weekend warriors car camping.”
While there is a diversity of approaches to overlanding, a consistent feature is the embrace and utilization of gear and vehicle modifications. Imagine improved suspension, engine snorkels for river crossing, traction boards for tires, intricate mounting systems, hitch-mounted cargo carriers, rooftop solar panels and cell phone boosters for backcountry service.
Overlanding has recruited a solid following in Central Oregon, where people have an outsized affinity for both getting outside and cutting-edge gear. Naturally, related businesses have popped up in the area and are thriving, from rack specialists to makers of tow-behind tents and backcountry meal kits.
“As an outdoor-centric area, Central Oregon is a hotspot for overlanding,” said Kerstan. “Our PNW expo is a place where locals hang out around fires and connect during campground after-parties after expo activities and classes are done.”
Many local enthusiasts are a part of the Central Oregon Landcruisers, a collective of people who love to ride their highly equipped vehicles on super rough land and snow. Online, the forum IH8Mud is also a hub for local information. One Oregon group, Team Overland, is a volunteer-run nonprofit based in Southern Oregon which takes veterans on free trips three to four times per year, sometimes exploring Central Oregon. Their trips epitomize the spirit of overlanding and why so many people are drawn to it.
Bobby Raetz, the vice president of Team Overland, describes the magic of retreating deep into the woods: “As we travel away from civilization, we tap back into a mentality of camaraderie and support. We use teamwork to navigate obstacles and set up camp. Then, at the end of the day, we sit around the fire and use that as common ground to communicate.”
Get Ready to Overland with Central Oregon Companies
360 Sierra: A pop-up camper that’s towable behind smaller vehicles.
Adventure Truck: Overland accessory company specializing in locally manufactured racks.
Cascade Rack: Vehicle accessories, racks, hitches and installation. cascaderack.com.
Cascade Van: Specializing in build-outs and custom van conversions.
EarthCruiser Overland Vehicles: This company makes innovative expedition overland trucks.
Expion360: Offering lithium power sources for outdoor pursuits.
Freespirit Recreation: Find rooftop and hub tents, as well as awnings, kitchen supplies and lighting systems.
Luno: Vehicle-based camping products, such as mattresses and storage solutions.
Oxbow Van Conversions: Custom van conversions for outdoor adventures.
Overbuilt Adventure: Dealer for vehicle-based storage systems, suspensions, bumpers and armors.
PACAYA: Prepared meal kits for outdoor adventure.
Technique Vehicle Outfitters: Off-road and expedition-vehicle outfitters and dealer for Overland Explorer Vehicles.
Zamp Solar: Solar power solutions for vans, overland vehicles and RVs.
