This issue has us reflecting on some of our most important journeys and milestones. Bend Magazine will celebrate its 10th anniversary this year and it’s incredible to reflect on the path we’ve taken to discover and share the Soul of Central Oregon with you during the past decade. Coincidentally, 2025 marks another important milestone: our 25th wedding anniversary. From a windswept engagement at the base of Broken Top — one that nearly blew us off the mountain — and saying “I do” in Sunriver’s Great Hall, to raising our kids here and calling Bend home for almost 30 years, this special place has been an essential part of our story and has truly shaped our lives.
We have always made our community central to our work and view it as a privilege to tell the stories of your world, too. These experiences are touchstones of lives well lived — just like those for a magazine, or a marriage.
The celebrations wouldn’t be possible without the incredible people that surround us. We’re overflowing with gratitude for the talented team who pour their heart and soul into each issue of Bend Magazine to capture the essence of Central Oregon with such passion and creativity. In this issue, we invite you to fall in love with the magic of a winter in Bend’s backyard over and over again. Explore cozy cabin hideaways tucked away in snowy landscapes, try your hand at winter fishing on a pristine lake or river, and meet the athletes who inspire us with their dedication to winter sports — whether on powder or on the ice. We bring you along to discover the vibrant scene in Central Oregon after dark, whether you’re seeking a night out or a cozy evening by the fire. This issue is an invitation to create your own winter traditions and take your own journeys into the new year and beyond.
We haven’t reached these milestones alone. To our advertisers, thank you for believing in our vision and for partnering with us to share our community’s stories. And to our amazing readers: thank you for being the heart of Bend Magazine. Your support means the world to us and pushes us to continually strive for excellence. Here’s to many more years of shared stories, adventures, and a deep appreciation for this incredible place we get to call home.
Happy Trails,
Heather & Ross Johnson,
Publishers/Owners, Oregon Media LLC