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For Jake Woodruff, a job isn’t worth doing unless it’s done right. That mantra is what drove him to start Northwest Quality Roofing a decade ago.
Woodruff moved to Bend and started working at a roofing company when he was 19 years old. He followed the roofing career path and honed his skills, then moved onto the business side of the industry.
After working for roofing companies that would cut corners to save costs, or wouldn’t keep the customers’ best interests in mind, Woodruff wanted his company to be different. “I just wanted to service customers better and hire high-quality individuals to represent the company on the job site,” he said. He formed Northwest Quality Roofing with his wife, Gretchen. “She’s the organizer and driver of the company,” he said.
There’s a sign above their shop door with a quote from Henry Ford that reads, “Quality means doing it right when no one is looking.” It’s a daily reminder for the company and its employees to always put service above costs.
Northwest Quality Roofing primarily works with residential homeowners. They work on custom and new construction projects as well as re-roofing projects for Central Oregon homes. “Customer satisfaction is our number one goal,” said Woodruff. “It’s a huge purchase, and no one is excited about it. We try to navigate people through the process.”
Woodruff said that not sacrificing quality is what sets them apart in the industry. “It’s important to us to make sure clients are getting the best project for their budget. We sometimes take hits on price at our end, but we want to make sure the customer is getting the best possible job they can get.”
In Central Oregon, Woodruff said that the biggest trend in roofing is that customers are making sure they are protected from snow damage and ice dams. Northwest Quality Roofing has taken on those projects head-on to prevent that problem in the future for customers. “We don’t do things we know aren’t right for this climate,” said Woodruff. They have a shop where they can create all the custom flashings that customers may need for their roof. “We offer the overall package when it comes to water-proofing the roof,” he said.
They’re also committed to giving back to the community that has supported the company in its growth. Each year, they hold the annual “Raise the Roof” contest to give away a free roof to someone in need in the region. Community members can nominate themselves or someone they know, and Northwest Quality Roofing employees, about 35 in all, vote to choose the winner. The company also sponsors local youth sports and volunteers with Habitat for Humanity.
“We just want to be the company that does the right thing, no matter what,” said Woodruff.
