Skip to main content

Search results

The Business of Listening with StoryBooth

Adam Short moved to Bend in 1998 to pursue his dream of professional snowboarding. After several knee surgeries, he shifted paths, moved to Portland, and completed medical training in orthopedics at OHSU. In 2009, Short returned to Bend, where he practices as a physician assistant with a focus on sports medicine.

As a natural connector and listener, he started a community-focused podcast in 2021 to share the stories of local residents. Later he partnered with Bend Magazine to host “The Circling Podcast” where he continues to spotlight the voices and experiences that make up the soul of Central Oregon.

It was while learning the craft of podcasting that he and friend Dan Gummel founded StoryBooth, an event podcast-production company. StoryBooth offers an audio storytelling experience using an on-site podcast recording studio. Their proprietary process creates a custom podcast series built from the stories shared during weddings, family reunions, corporate events and legacy celebrations.

Recently, StoryBooth partnered with the Finnish brand Blocko to provide a sleek, modern structure for its pop-up podcasting space and an immersive experience that celebrates human connection.

So where did StoryBooth come from, given your background in medicine and professional sports?

Honestly, I’m not convinced StoryBooth was an idea I came up with as much as one that was waiting for someone to bring it to life. A few years ago, I read The Creative Act by Rick Rubin, and his belief that creative ideas are “in the air” really stuck with me—that they come to those who are open and paying attention.

During COVID, when my practice slowed, I finally had time to explore something new. I’d always loved podcasts, so I ordered some basic recording gear. Just as we were leaving for a family wedding, the UPS truck delivered the equipment. I tossed it in the car on a whim.

At the reception, I set up some mics on a table, thinking it might be fun to record a few messages for the couple—and learn how to use the software in the process. Within minutes, a line had formed. Fifteen people were waiting to share stories, toasts and memories. That night, I saw how naturally people are drawn to preserving a moment in time through voice. That spark became StoryBooth.

How has the response been since launching?

The response has been overwhelmingly positive, especially in the wedding and legacy-celebration spaces. People immediately recognize the value and appreciate how fun and meaningful the experience is. We often hear, “I wish this existed at my wedding,” or “I’ve never seen anything like this.”

At weddings, StoryBooth captures something photography can’t: the voice of your loved ones. A grandfather’s insight, a sibling’s inside joke, a best friend’s story—all preserved in a warm, conversational format. It feels less like a product and more like a family heirloom in the making.

Our legacy-celebration offering has struck an especially deep chord. It’s not about memorializing someone after they’re gone: it’s about celebrating and preserving the essence of a life while it’s still being lived. There’s growing awareness that audio captures emotional truth in a way no other medium can.

There’s significant opportunity for growth in both of these spaces, and I feel more prepared for that challenge after recently completing the Bend Outdoor Worx 10th annual business development program. It was like getting a crash course MBA in brand development, sales, marketing, operations and finance.

As a podcast host, what have you learned from the experience?

Hosting The Circling Podcast has made me a better listener and a better learner. It’s taught me the importance of showing up prepared, doing the research, and being fully present. Podcasting isn’t about performing; it’s about creating space for someone to be heard.

What I love most is seeing people open up—laugh, reflect, and share something real. There’s no camera, no pressure—just voice, story, and connection. Every time someone steps into StoryBooth or I sit down for an interview, I’m reminded how powerful it is simply to be heard. That never gets old.

Lately, it seems like everyone has a podcast. Why do you think the format has exploded?

Podcasting has taken off because it fits into people’s lives so naturally. You can listen while you drive, cook, hike or exercise. It meets us where we are—multitasking, craving real connection and tired of overly curated content.

More importantly, people are hungry for authentic stories, ones that aren’t overly edited or filtered. Podcasting democratized storytelling. You don’t need a Hollywood studio. If you have a mic and a point of view, you can contribute.

What we’re doing at StoryBooth is taking that accessibility and transforming it into a premium experience. We’re making podcasting tangible, immersive and tied to life’s biggest moments. And I think that’s exactly where the medium is headed, more personal, more interactive, more meaningful.

Read more about StoryBooth and keep updated on the latest episodes here.

Stay tuned for the release of the “Birth of the Brands” podcast series this fall. Bend Magazine’s “The Circling Podcast” with Adam Short can be found on all major podcast platforms.

The Big Butte Challenge in Bend

Look in any direction and you’ll spot a peak just begging to be bagged. South Sister, Broken Top, Mount Jefferson: These magnificent summits take planning and preparation to climb. Yet, there are many mountaintops that are easily crested within a few hours, and with a whole lot of snacks. 

Cue the Big Butte Challenge, a go-at-your-own pace event put on by Cascade Relays. This all-ages adventure offers community spirit while tackling peaks within driving distance of Bend. For each summit achieved, hikers receive a token that can be redeemed at the local brewery sponsoring each butte.

The idea came about in 2021, when gathering for races and other big athletic events wasn’t feasible. Realizing there were more than a handful of attainable buttes to climb—while maintaining social distance—the team at Cascade Relays started the Big Butte Challenge (named after a creative Cascade Relays team, I Like Big Buttes). Scott Douglass, co-founder of Cascade Relays, wanted this event to both challenge those who joined and support businesses within the Central Oregon community.

“Everything at Cascade Relays revolves around community,” said Douglass. “People come to Central Oregon to feel connected, and when hikers see someone else wearing the green Big Butte Challenge hat, it draws them into a sense of togetherness.”

This year, roughly 500 people are hiking, running or even biking the trails, which runs from May through October. The one who finishes bagging all nine peaks first gets a prize, but the real reward comes with each mountain conquered: stunning views of the mountains, lakes and stretches of land that make Bend such a magical place to call home. The ice cold brew is the cherry on the top.

Big Butte Cheers
Celebrations at each summit, then at a corresponding brewery in town. | Photo by Evelia Sandoval

The Buttes to Climb

Barnes Butte

Distance: 2.72 miles round trip | Brewery: Wild Ride Brewing | The volcanic landscape of Central Oregon unfolds in front of climbers when they get to the top of this butte, with the Cascades to the west and Ochocos to the east.

Black Butte

Distance: 3.8 miles round trip | Brewery: Van Henion Brewing | A steep and exposed trail makes this hike best tackled early in the day, but once at the top, climbers are treated to views of Mount Jefferson, Mount Washington and even Mount Hood to the north.

Misery Ridge

Distance: 3.6 miles round trip | Brewery: Kobold Brewing | An iconic Central Oregon hike in Smith Rock State Park, the trail takes you along rocky ledges and offers views of the Crooked River and rock climbers scaling the side of the ridge below.

Overturf Butte

Distance: 5.58 miles round trip | Brewery: GoodLife Brewing | Although it takes challengers through neighborhoods, this easy meander from Phil’s Trail to the top of Overturf is an easily tackled butte, and welcoming for dogs.

Paulina Peak

Distance: 6.12 miles round trip | Brewery: Bend Brewing Company | The push to this rocky mountain top is one of the more challenging, but well worth it. Once there, find a reward to scan views of Paulina and East lakes framed by the Cascade Range.

Pilot Butte

Distance: 2.06 miles round trip | Brewery: Worthy Brewing | It’s a popular spot in the center of town, but when Mount Hood is visible on a clear day, the top of this butte is anything but ordinary.

Tumalo Mountain

Distance: 4.04 miles round trip | Brewery: Cascade Lakes Brewing | With Broken Top and the Three Sisters standing magnificently in the distance, the view from the top of this two-mile climb just might be the best look at Mount Bachelor in Bend.

Tam-a-lau

Distance: 6.6 miles round trip | Brewery: Initiative Brewing | The Peninsula, a lava plateau at the end of a trail winding through old-growth juniper and sagebrush, offers views of the Deschutes and Crooked River canyons below.

Vista Butte

Distance: 4.3 miles round trip | Brewery: UPP Liquids | This relatively quick and mild jaunt is a popular spot to get to easy views of Mount Bachelor and the Three Sisters, and is a great option for hikers just getting their trail legs.

Keep reading to find more incredible hikes around Bend.

Sailing Away in Central Oregon

A 2 p.m. race approaches, and primal jockeying for position intensifies. Boats tack toward the starting buoy. Eyes are on telltale signs of winds in the clouds and on rippling, then choppy water, and on the other vessels of all shapes and sizes as they avoid ramming into each other. It’s “Knot a Regatta” Sunday at Elk Lake, and while this isn’t a sanctioned sailing event, bragging rights are on the line, tied to tradition and linking past and future generations.

Sailing Elk Lake
Photo by Arian Stevens

For anyone who has set out for a late afternoon SUP on a glassy alpine lake, they’ve been schooled on thermodynamics. In summer, interior land heats up and pushes wind up the mountains. Thermals pick up speed as they are sucked toward cold lake waters. With gusty afternoons, and set against a backdrop of Mount Bachelor and Broken Top, Elk Lake is one of the most peaceful and scenic places to sail in the Pacific Northwest.

Ray Peoples figured that out. Considered the “dean” of sailing as a sport at Elk Lake, he came from Minnesota and built the lake’s first sailboat in 1929 in his garage on Riverside Boulevard in Bend. He brought that 18-footer named Typhoon to his cabin on what is now the E Tract on the northwest side of the lake. There, he hoisted sails and became a figure of encouragement and enthusiasm; the Peoples cabin became a “spirit outpost” of the Elk Lake Yacht Club tradition, along with Elk Lake Resort’s marina next door.

Sailing in Bend
Photo by Toni Toreno

Today, especially on a sailing Sunday, you’ll find Lasers, Snipes and Sunfish. There are Thistles, Lidos, Hobie catamarans, a Capri Cyclone, a Flying Scot sloop and an inland scow called Punkin Seed that’s sailed on the lake since 1946. Stories are told about High Hope, a boat designed by Peoples so fast it left a rooster tail in its wake. Look for boats named Crackerjack, Lucky Puff and Kevin. Catch-22, a 22-foot Catalina Capri, sits moored off the northwestern shore to create a postcard-like vignette. But if there’s a boat synonymous with Elk Lake, it’s the Geary 18.

It’s Gotta be a Geary

With a flat bottom and lean profile, the Geary 18 is fast and responsive to quick-changing winds on a lake, making it the ideal boat for a small mountain lake like Elk. “Sometimes in a race, we’d have to make 30 tacks,” said Ron Estes, who has sailed on Elk Lake for more than 70 years. Simple and tactical, the “flatties” on the lake were the ultimate local craft: Gearys named Drake I, II, III, IV, V and VI were made in the ‘50s of wood from Brooks-Scanlon’s mill. In 1980, at the peak of their popularity, the fastest boats in the country converged at Elk Lake for the Geary U.S. Nationals. During that era, cabin-owner Chuck Cleveland, in his own engineered and hand-built boat, was the one to beat. On most weekends today though, the vibe is distinctly less competitive or about points of sail and more focused on community, as Bend wind veteran Randall Barna put it, “welcoming just about anything that can sail.” But he added, “It’s a given that when there are two sailboats on a lake, the first thing they want to do is race.”

Where’s the Club?

The Elk Lake Yacht Club, while more than a century old, won’t come up on a location search (you’ll be sent to Eugene’s Yacht Club 99 miles away or to the food ‘n’ beer hub of Midtown Yacht Club off NE 4th Street). But it’s for real. The marina at Elk Lake Resort rents 32 (of 42) slips, and the “club” is open with no roll-taking roster. “The Yacht Club is for everyone,” said Dock Manager Todd Wells. Boats may be found at the marina, at the docks of private cabin owners, on a smattering of anchors or hauled up by day-use “trailer sailors.” But the spirit of sailing and community is still based at Ray Peoples’ original cabin and led by the enthusiasm of Greg Welch.

Many credit Welch with reinvigorating the sailing community in 2018 when he gathered OG families to celebrate the 100th birthday of the Elk Lake Yacht Club. Welch started coming to Elk Lake two decades ago to enjoy open-water swimming, plus camping and paddle boarding with his wife Manuela and their three young children. Over time, he became a partial owner of the Peoples cabin along with Peoples’ kids, and that “sailing family” extended to the recruitment of friends and their children who wanted to learn the sport. “We taught our kids how to sail and how to get around the lake,” said Welch. The 100th-Anniversary reunion drew a crowd, and many of those new sailors kicked off the next wave of sailing.

Randall Barna
Randall Barna | Photo by Rob Kerr

A Gust from the Next Generation

Young people, such as 22-year-old aviation mechanic Max Bentley from Bend, spent lots of time at Elk Lake with the Peoples’ dock as a basecamp. From a family of sailors and pilots, he is now at the helm of a Geary 18, saved from a field on the east side of the lake that took two years to restore. The Lone Haranguer is recognizable with its black Kevlar sail in stark contrast to the traditional white sails seen on the lake for the past 100-plus years. What’s the allure for Bentley? “When you get going, it can be a pretty physical sport, and you’re always thinking about where the wind is coming from. You can even hear it in the boat,” he said. “It’s a team sport when you have two people running their sails correctly.” Plus, he added, “everyone puts their phones down.”

Barna, who operated a windsurfing school at Elk Lake and who has spent most of his life chasing wind, emphasized how meaningful it is to share sailing in common with others. “As Bend grows, we need these microcommunities more and more,” he said. “It’s really meaningful that someone was there to witness the summer you see your child at the helm of their own boat.”

Sailing in Bend Oregon
Photo by Toni Toreno

Change in the Air for Elk Lake Resort

There’s a next iteration for Elk Lake Resort, too. In May 2025, new owners—a group of local families led by Ken Natoli and Michael Weeks as general managers—began upgrades to the resort, marina and septic systems to “sequence it up for the 21st century,” said Natoli. Turnover of boat slips has traditionally been slow; Chris Gardner has the longest-running slip lease at 34 years, and the waitlist is long, but change will bring new life. These include the possibility of sailing lessons, three-day sailing camps, an Elk Lake fleet or a monthly event for Elk Lake Yacht Club “members” to meet, extending the community beyond privately owned docks. Natoli and Weeks, who has had a hand in renovating many of the log cabins on the lake, are planning for the future. An Eagle Scout with a sailing badge, Natoli looks forward to teaching his own 6- and 9-year-old children to sail.

But the lake is still the ultimate teacher. “‘Prevailing winds’ is a misnomer at the lake,” said Estes, now 81 and still racing. “These winds can fool you. There are swirling winds, pockets of wind and no wind. But if you’re a competitive racer at Elk Lake, you can race anywhere.”

Todd Wells rigs up to set sail.
Todd Wells rigs up to set sail. | Photo by Toni Toreno

Crossing the Finish Line

Meanwhile, along the course, the “Knot a Regatta” nears its conclusion. Barna and Estes are far in the lead, having chosen a line and puff of wind they think can take them across the finish line. That is, until, like lake winds do, the gust disappears. For them, doldrums take the wind out of their sails, and Rob Kerr (who learned the ropes from Barna and Estes) in his zippy Laser called Hummingbird seizes an opportunity. With a quick tack and a bit of luck, he crosses the finish line 10 meters ahead of his mentors to claim the 2024 title and storytelling rights for years to come. Sure, it’s about the sailing, but the traditional end-of-year BBQ includes all comers, whether they’ve participated in the race or not. Welch serves up “Rainbow Specials,” a whiskey concoction some say “tastes a bit like lake water.” Another season is on the books before boats are hauled out for winter.

“Sailing is about concentric circles,” said Leslie Skelton, granddaughter of Paul Hosmer, the namesake of Hosmer Lake. Leslie and her husband Steve have likely seen more days on Elk Lake than anyone from their cabin residence on its western shore. “From the center of the boat to the relationship of captain to skipper, then to Yacht Club and outward, sailing is about the community it creates.”

Sailing Elk Lake
Photo by Arian Stevens

Read more about the history of sailing at Elk Lake in Oregon.

 

Photographer Steve Giardini
Steve J. Giardini is a photographer specializing in expressive fine art photography. His work, which he describes as “Blissful Exploration,” covers a wide range of subjects, from nature scenes like sunsets and ferns to more abstract themes like “Rust Rings.” His portfolio is organized into different collections, including black and white, color, and specific thematic series. To learn more about Steve Giardini or to order prints, click here.

 

Click the left and right arrows to view stunning photography by Steve J. Giardini.

 

Steve_GiardiniHIGH-RES_6300x3781_300ppi_21_(w)_Wizard_Fall_Sunset_22239WND850C_1-1-666-AR
previous arrow
next arrow

Newer Expression Work Slideshow

2000px_100ppi_Autumn_Winds_25074NWMIBND850C_3x2
previous arrow
next arrow

 

0
    Your Cart
    Your cart is emptyReturn to Shop