Artist Ashley Paggi Finds Inspiration in the Rugged Landscapes of Central Oregon

It wasn’t too long ago that Ashley Paggi of Ash Cascade Designs began to consider herself a fine artist. Even after working as a graphic designer for 15 years, licensing her artwork for companies such as Cotton and Steal Fabrics, and selling her mostly digitally created art prints and products locally at The Workhouse and at nationwide boutiques, Paggi was hesitant to use that word to describe herself.

With a simple daily commitment to work in her sketchbook, she found the conviction to look at her art in a more elevated and tactile way, giving light to a new approach. “I was never a very confident painter. I would always paint in black and then add color and texture on the computer,” said Paggi. “But in January [2025], I thought, I’m just going to play. And I started painting quilts in my sketchbook everyday.” The experimentation, which turned into the start of a 100-day project, allowed Paggi to test her skills away from the computer, playing with acrylics and watercolors, which gave her enough self-assuredness to move from the comfort of her sketchbook and onto painting quilt patterns on canvas and wood.

Beauty in the Grit

Eventually, she found a rhythm to this mode of creation and realized that painting can actually be more forgiving than she had believed. “I’m not creating shapes as much as I’m laying down color. If something isn’t right, I can put more color over it,” said Paggi. “And I don’t want it to be perfect. Something I’m aiming for, and have even with my fabrics, is a sense of grit.”

Paggi’s interpretation of grit is seen in the artwork lining the walls of her backyard studio. The quilts that once lived in her sketchbook have come alive, painted on wood panels. On canvases of varying sizes are images of desert flowers, moths and rugged mountainscapes reflecting western Cascade landscapes. “We have flowers [here] that are teeny tiny, because they’re living on the side of a mountain, and they have to survive a snowstorm…When I’m painting, I want there to be an element of soul. Yes, it’s beautiful, but it’s not necessarily fragile.”

The vision of these hearty florals and landscapes comes from the experience of simply living in the high desert. “When I’m on a walk, I’m constantly looking at the shape of the plants and flowers,” said Paggi. “I’m looking at the color and how it’s attached to the ground. I’m looking at how I can interpret this thing that nature made and make it my own.”

It’s the story within these elements that Paggi is looking to preserve with her art. “When you go to a museum, you’re not looking at tax records. You’re looking at the art people made, you’re reading the passages that people wrote. And those are the things that tell the story of history,” Paggi said. Her current art documents what it means to live in Central Oregon and the importance the natural world plays: the subtle green that shows up in sagebrush as spring arrives, the difference between a ponderosa and a juniper, the reprieve that the first cool days of fall bring after a hot and dry summer. “It’s common for us to see spiny flowers and more rugged foliage, but it’s new to people in other areas,” Paggi said. 

When Paggi reflects on her art, where she started and where she is now, she feels pride in the transformation of her work. Putting paint to canvas—or wood—has allowed her to explore dynamics within herself that she sees in the natural world: a kind of beauty that is raw, real and sometimes a little messy. With that comes a desire to keep learning, to keep finding new ways to create.

“Because what would life be like without beautiful things?”

Read more about Pacific Northwest-Inspired Patterns from Ash Cascade Designs here, or visit Ash Cascade’s website.

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Original article published May 2022, written by Lee Lewis Husk | Photography by Julia Duke

When Ashley Cascade Paggi graduated in 2006 with a graphic design and communications degree from California State University, Chico, she landed in-house graphic design positions with Pottery Barn and Weather Underground, both in San Francisco. Seven years later, she and her husband moved to Bend, and she went to work as the lead graphic designer at Oregon State University-Cascades. Her successful graphic design career was full steam ahead, but nevertheless, change was coming. In 2015, Paggi took maternity leave and never went back.

After five years as a stay-at-home mom, she searched for a way to reenter the workforce with flexibility and no requirement to clock into an office. When the world shut down in early 2020, Paggi found her answer in an online course. “It was an intensive eight-week immersion class on surface pattern design (fabric design) that quickly became my passion,” she said. Instead of using her creativity for someone else’s vision, she could now explore her own projects. Eventually, that led to her artwork appearing on children’s clothing, handmade quilts, wallpaper, silk scarfs, stationery, dinnerware and much more.

Paggi named her company Ash Cascade Designs and began sketching simple drawings inspired by adventures in the Pacific Northwest with her husband and two daughters. The sketches became patterns created through Adobe Illustrator, which grew to an extensive digital library. The course taught her to protect her designs with copyrights and how to earn royalties from licensing agreements.

Her big break came when Rachael Stipanov, the creative director at Cotton+Steel Fabrics, a California-based wholesaler and manufacturer of Japanese fabrics, saw Paggi’s hashtag on Instagram. “I review a lot of art and was drawn to Ashley’s unique layouts, color palette and the balance of her designs,” she said. “We connected, and I decided she was someone I wanted to work with. She’s the perfect package of great design and personality.” 

Since that phone call, Paggi has licensed three collections for Cotton+Steel, which the company distributes to boutique quilt shops, including two in Central Oregon. The collections, “Camp Creek,” “Canyon Springs” and “South Sister,” pay tribute to the color palette of Central Oregon.

She also has licenses with Alice + Ames, an online retailer of high-end children’s clothes, and eight designs with Bend-based ski clothing company, BlackStrap, which makes base layers and face gear for their signature artist series. Other recent clients include Geometry House, which has chosen six towel designs, and Kinder Cloth Diaper Co., which will make cloth diapers in Paggi’s patterns.

 

“Licensing art is a good revenue stream for artists,” she said. Her home studio is packed with cards, stationery, Japanese rolls of decorative sticky tape, holiday wrapping paper and calendars printed with her designs. In the two years since its creation, Ash Cascade Designs has evolved into a business that can license anything printed with an image. 

“When I finally got the confidence and drive to start creating the artwork that I wanted to make, I started enjoying my art practice so much more,” she stated in Origin, a lifestyle magazine that featured Paggi as a female creative leader, describing her work as “bohemian artwork (that) evokes a polished yet gritty sense of place.” 

As a successful entrepreneur with an active social media presence, the 38-year-old is busy courting new clients, mentoring other artists and is part of a team of mentors for thousands of students enrolled worldwide in the same class she took two years ago. “It’s fun to have a career that I’m passionate about,” she said. See ashcascade.com.

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Read more about our local artists here.