Whether seen through an artist’s or angler’s eyes, Bill Amerongen’s one-of-a-kind fishing rods are breathtaking. Mesmerizing colors form intricate bands and diamonds around the aptly named rod “blank” from foregrip to tip, weaving a spell of beauty, anticipation and—over time—memory and appreciation. Intricately conceived, these beauties are not meant to hang above the mantelpiece. With half a century of fishing expertise under his belt, Amerongen creates rods engineered to ensure the big one doesn’t get away. “They are designed and built to be fished hard,” Amerongen said. He has shipped them to anglers around the world, even as far as to the U.S. Embassy in Kabul, Afghanistan.
Wrapped thread on the foregrip is the site of the most flash and personalization. Farther up the rod, colorful threads secure guides through which the line flows. Amerongen’s artistry was inspired by the work of the late Steve Paterson, a custom rod maker from Grants Pass, Oregon. “I knew I just had to learn how to do this,” he said. Paterson began teaching him how to create patterns, some of which may involve as many as 250 different threads. Amerongen taught himself the rest.
Everything about his rods is custom-designed through an in-depth interview. He asks questions to determine: Where and how does the client like to fish? What length of rod, in how many sections? What kind of reel? How should the grips feel and work? Amerongen works closely with each client to select the proper rod blank, which is itself an alchemy of strength, sensitivity, power, flexibility and speed. Then comes the choice of hand grip, whether carbon fiber or cork imported from Portugal. Next, the client selects the reel seat, a functional little sculpture of metal, figured woods and tough composites. Finally, thread samples are mailed to the client for precise hue selection. Barney Page owns six of Amerongen’s rods and is awaiting the arrival of a seventh for catching large rainbow trout in Alaska. “These are pieces of art,” said Page, “but number one to me is their performance.”
Amerongen made his first custom rod at age 14, but wasn’t always a full-time craftsman: He worked as a stockbroker, stay-at-home dad and his son’s baseball coach before transforming his rod-building hobby into a business about a dozen years ago. Each rod takes up to 80 hours to complete, so there is time to savor the creative process. Amerongen makes about 20 rods a year, they are often ordered to celebrate life’s milestones such as birthdays and retirements, and most owners hope to pass them on to the next generation.
While Amerongen creates salmon and steelhead rods, as well as fly, spey and traveling rods—saltwater rods are where the magic of custom rods first appeared for him. As a child, he’d fish with his father off the coast of Southern California and remembers the first custom rod he ever saw. During those early fishing days, he learned that “highliner” is a term to describe the most committed, experienced and respected commercial and recreational fisherman in the world. Amerongen’s work is a reflection of the highliner spirit. See highlinercustomrods.com.
