In a fitting tribute to a man who has cultivated and shaped the future of Central Oregon for more than five decades, Mike Hollern was awarded the first annual ‘Soul of Central Oregon Award’ from Oregon Media at its anniversary event held at the Oregon Media headquarters overlooking the Deschutes River. While celebrating nine years of Bend Magazine and 15 years of Oregon Media, the award was launched to recognize people who embody the heart and soul of the community by giving selflessly to make Central Oregon a better place.
Hollern was chosen for his leadership as the visionary chairman of Brooks Resources Corporation, where his influence transcended the role of a developer; he became a community architect. His signature projects, from the iconic Black Butte Ranch to the vibrant NorthWest Crossing and Discovery West neighborhoods, have become emblematic of Central Oregon’s charm and livability. Yet, Hollern’s legacy extends beyond physical structures; he has cultivated the dynamic spirit that defines the region today.
Throughout his career, Hollern has championed a holistic approach to development, recognizing that thriving communities require more than just houses. Hollern’s vision was fixed on the high desert horizon, and he invested in long-term projects that have shaped the region’s future. He ardently supported education, becoming a driving force behind the establishment of OSU-Cascades. His passion for the arts led to numerous public art initiatives that now enrich the region’s cultural landscape. Moreover, Hollern’s unwavering commitment to sustainable growth has ensured Central Oregon’s natural beauty will be preserved for future generations. He and his wife, Sue Hollern, have served on multiple boards in the community, including Central Oregon Community College, Bend Chamber of Commerce, High Desert Museum and Central Oregon Builders’ Association, among others.
Mike Hollern’s influence and understanding of Central Oregon’s essence made him the ideal recipient of the inaugural ‘Soul of Central Oregon Award.’ It not only recognizes his past achievements but also celebrates the enduring impact of his work, which will continue to influence and inspire the region for decades to come. The Soul of Central Oregon Award illuminates the effect one individual can have on nurturing community, and motivates each of us to make our own unique contributions to this place we call home.
Click here to read a full profile on Mike Hollern and his impact on Central Oregon. | Photo above by Rob Kerr.
