It’s no secret that Bend’s summer and winter tourist seasons are big economic drivers; however, the holiday season (from Thanksgiving through the New Year) is a key period for the local economy. According to Visit Bend, Mastercard charges in Bend during the highest lodging occupancy months–July and August– total $37 million each; whereas December, when lodging occupancy rates are near their lowest, charges surpass the peak tourism season at $38 million.
”There’s evidence that local business sustains the economy during the holidays,” said Nicole Ramos, an economist at the Oregon Employment Department focused on regions east of the Cascades.
Ramos noted that employment numbers are highest in the third quarter (July through September), but that the numbers of business entities increase in the fourth quarter (October through December), as does the number of employees being paid; indicating that local businesses pop up around the holidays to meet demand, and wages are higher to compete for a reduced employee pool.
“We’re not just a tourist economy,” said Don Myll, the Bend area director for the nonprofit Economic Development of Central Oregon, known as EDCO. “The holiday season is a ‘tweener’ season (between the big summer and winter tourist seasons), and it’s central for our retailers.”
Over the past 10 years, Bend’s economy has diversified. Tourism numbers have remained relatively stable while the local population has increased, and other industries have taken root and grown. The bioscience, aviation and outdoor products industries, and small tech startups, are having significant economic impact. All the while, small businesses continue to be a Bend hallmark.
“The average number of employees for a Bend company is nine,” said Myll. “Bend has comparatively more small businesses because of its remoteness, but also because of the entrepreneurial spirit. The culture in Bend has lots of energy around encouraging local markets and local businesses.”
Shopping Local
The guiding principle of shopping local is never on display more than during the holiday season. Peruse local art, handmade crafts and artisan products during the magnificent flurry of holiday markets and fairs such as the Bend Moonlight Market, First Friday Market, Holiday Makers Market, Magical Markets of Merriment, Craft-O! Holiday Bazaar and Holiday Spirit Market. See our complete guide to the best holiday markets for 2024, here.
Joe and Melinda Nichols own Schilling’s Garden Market, a plant nursery located on 8.5 acres east of Tumalo. They have tapped into the holiday vibe, selling live holiday trees and locally foraged wreaths. Additionally, on the first weekend in December, they host the Schillling’s Makers Market, which is more of a destination market than an in-and-out affair.
“Families come out to spend the day on our land playing cornhole, listening to live music, compiling gift baskets from local artisans and drinking cider or spiked hot chocolates and boozy holiday cocktails,” said Melinda. “It’s a whole experience.”
The past couple of years, tickets for the market have sold out; they sell a limited amount of parking tickets, per car not per person. So carloads of people, whether it be families or friends looking to shop, fill up the outdoor patio decked with holiday lights, greenery and vendor stalls. “As we close the year and go into winter, our nursery business crawls to a halt,” said Joe Nichols. “The Makers Market is a good financial capstone that provides one last weekend of sales and gives us a way to offer our seasonal employees more work.”
Though pop-up markets abound, steady brick-and-mortar businesses also look to the holiday season to make their target earnings. It’s hard to get more local than Donner Flower Shop on NW Newport Avenue, which has been around since 1911 and is the third-oldest business operating in Bend. Owner Tanja Rodgers left her corporate job five years ago to take over the business from her mother, who ran it for 30 years.
“The holiday season is very important to us. It’s a key part of our annual income,” said Rodgers, who paused the conversation to momentarily help a customer who had shopped at Donner for three decades.
On the day after Halloween, the Donner staff transforms the shop into a whimsical winter wonderland. Over the season, people rely on them for a significant number of custom fresh floral arrangements, and they have a robust selection of high-end artificial trees, fresh wreaths and garlands, gifts and other holiday decor.
“None of us would exist without the locals,” said Joanne Sunnarborg, Downtown Bend Business Association board member and owner of Desperado, a downtown clothing boutique which has operated in Bend for 17 years. “Locals know how important they are to our economy; there is a strong culture of locals supporting locals. December is my best month and that has little to do with tourists. We love them, but they are just the icing on top.”