Eddie Swisher has a corner in Bend, Oregon where not only is he greeted on a first-name basis by his customers, but he makes a point of knowing their names as well. A “secondhand store that sells antiques,” his Iron Horse store celebrates fifty years in 2022, and will close its doors on the Congress Street location it has called home for thirty five of those years. Iron Horse will move to a new location on First Street and carry on. We talked to Eddie about where he started and what’s next for this local tradition.
Tell us about how the Iron Horse began?
It started in 1972 when my dad had a little secondhand store in Newport, Oregon called The Country Store. He had been selling at a flea market there first, and then we ended up renting up a whole block for the store for a couple hundred bucks. My dad had bought and sold for a long time, and he got me started. I had been a mechanic before that. In 1982, I moved the store to Bend. There were several places called Country Store and I wanted something that sounded a bit western to fit Central Oregon, so the name became Iron Horse. Longtime customers will remember our first store on Greenwood that burned down in the mid 80s, then we moved to Congress Street. I have spent thirty five years in this building—half my life.
What is your approach to procurement?
We find things everywhere we can—at estate sales, or when we get a call to come take a look at something in a person’s home. People will pull up to the front door and bring something to us in the back of their truck.
How do you recognize what people want?
In the 70s and 80s, when I started, people wanted antiques. Today, a piece of mid-century modern furniture may only last a few hours. People used to collect things, too, like depression glass and pottery. Today, fewer people have the hobby of collecting and we’ve adjusted to that. People are sometimes looking for items that fit a need. Not being a 100 percent antique store, we can sell a lot of other things. Today, younger people are maybe looking for different things, too, things that remind them of their own childhood.
How do you recognize value to price things in the resale world?
We may not always get it right, but having a great manager [Colleen Jones] is a big help. A lot of prices are subjective and pricing just comes with experience. If we do get a deal on something, we will pass the deal on to a customer and sell it for less. We want to have a reputation for getting you the best deal and we work to maintain that reputation with our customers. For this same reason, we sell to other dealers in Central Oregon. We try to move a volume of stuff versus trying to get the last dollar.
How has the reseller market changed and evolved over the years?
I was reluctant to have vendors for the longest time but realized they have a finger on the pulse of what people want. Now, we have eighteen vendors and the vendors know what their customers want and what to look for.
Is there a business model for the reseller space?
Rarely can a business be successful for fifty years without help or support from others. In my case, I have relied on suppliers and vendors. I work at cultivating and maintaining loyal customers. I have hundreds of local customers who shopped at the [original] Greenwood location or people who shopped with us on the coast.
How have online sites affected the reseller business?
They have actually been a good thing. Some of the vendors share their items online, so it is a marketing tool. It’s a plus for us, since a lot of our customers still want to see and touch stuff.
What is one of the most unusual items you have procured?
We had a skeleton in a casket for awhile. It was very old—a railroad worker in a handmade pine box that a person brought us. Someone thought the police should know so they came down, and we showed documentation [the skeleton was approved to be used for a “medical” or “scientific” use]. The police said, “We would appreciate you not keeping it here…we don’t want to have to come down again.” We eventually found a home for it.
On leaving the Congress Street location:
Many of our customers are really sentimental about this building, but I’m very optimistic about creating a new experience. Bringing in old fixtures will help create an atmosphere that is special—people aren’t coming to grab something quickly, it’s about the experience.
Is there a treasure you hunt for personally?
I like old store fixtures. I should have found something I like that is smaller.
Less than a mile down the trail, hikers reach the emergence of Lightning Springs. Though one might think they’ve found the Crater Lake leak, these springs are fed by melting snow and emerge above lake level. Several backcountry campsites here invite campers to enjoy this mountain oasis.
Framing the skyline above Smith Rock State Park is Gray Butte. The origin of this ancient volcano’s name is shrouded in mystery—some say it’s for the grayish-colored rocky outcrops—but Lewis “Tam” McArthur, author of Oregon Geographic Names, uncovered another possibility, that the butte is named for Dr. Asa Gray (1810-1888), the “Father of American Botany.”
“My three design words are submarine, UFO and log cabin,” says Harris, 33, who teaches skiing and snowboarding at Mt. Bachelor. “I’m just really drawn to that ‘60s deco style because it’s fun and unique. I think I’ve built pretty much one of the only ones like this anywhere.”
The couple chose Central Oregon’s Long Hollow Ranch as the location for their destination wedding, using the wedding weekend as an opportunity to introduce guests to some of the couple’s favorite places. Pre-wedding activities included visits to Bend’s Silver Moon Brewing and Spider City Brewing, and a hike with the brides at Smith Rock State Park.
The Basics
Each also said this: an authentic and traditional taco has a handmade tortilla (corn, not flour), meat, freshly chopped onion and cilantro, a squeeze of lime and a dash of a hot, homemade salsa.
The process of building a new home with JD Neel Construction begins with an initial meeting between a prospective homeowner and the company. “It starts with a conversation,” Neel said. The company works with designers and a realtor from the beginning to evaluate a site and plan a home that makes the most sense for the land. Together they consider ways to maximize views, sunlight and how the house will take shape on the lot. “We’ve been designing houses per lot,” said Rob Davis, a broker with Harcourts The Garner Group. “We don’t have a playbook, if you will. We take our designers out to the lot and talk about what we want to capture, whether it’s views, the river or something else.” As the home comes together, Neel and Davis work closely with the future homeowners to walk them through various selections for the home and ensure they stay within their budget. For speculative builds, the team starts with a plan they believe will appeal to the masses in terms of design and style. If a pre-sale happens before the home is finished, the new homeowner can weigh in on the finishing touches. Neel said that having worked in Central Oregon for so long means he and his team have built up relationships over the years with contractors, others in the industry and homeowners. “It’s somewhat of a small circle,” Neel said. “And we’re still a small enough town where reputation and quality matters.”
Building community
The Area Rug Connection also offers solutions for the long term care and maintenance of rugs. Expert cleaning and repair services are available to all, regardless of the purchase location of the rug. The store proudly plays a role in preserving these woven heirlooms.
